As it seems to mean different things to different people, let’s start with what a digital strategy really is…
What – Digital strategy is about finding the best way to achieve your companies goals through electronic media – whether that be online with effective website design and build, through internet applications, or mobile phone apps like facebook application development.
Who – Digital marketing is your relationship tool. Humans are hardwired to be communicative and inquisitive. Digital enables companies and brands to communicate with the public like never before, on every level.
It may only be a click of a mouse required by visitors to engage with the brand, but that small click bridges the previously huge gulf between engagement and offline perception.
Why – Digital marketing strategies creates new opportunities for brands and companies, opportunities that traditional methods can’t match. Not easily anyway!
- Digital does not obey the line.
- Digital should be cost efficient.
- Digital can be broadcast and personalised.
- Digital should always prove returns.
- Digital can be reactive as well as proactive.
If you want to know a bit more about digital strategy and how it could benefit you and your business, then get in touch or pop in for a coffee; we’d be pleased to help!