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Pizza Express

Developing a social media community for an established pizza chain.

pizza-express-medium

10M
Reach in 6 months
£1.2m
in Sales
Dadi Award
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The Brief

A social research strategy was created for Pizza Express to help them understand the behaviour of their target audience and demographic across the entire social spectrum.


It outlined where the noise was being created around their brand and how much was being generated across each channel. We then defined the best way to interact and engage with their fans.


PIZZA EXPRESS - XCITE DIGITAL

A series of engagement apps were run, such as a competition app called ‘Like Me, Like My Price’. This generated ‘Noise’ through social channels by linking to a dynamic Facebook app which dropped the price of a pizza by 1p for every ‘Like’.


In order to receive the discounted price users had to register to receve a voucher they could redeem offline, this then allowed us to track the social campaign results. The data was also used for ongoing marketing campaigns.

PIzza food thrown on top
10M
Reach in 6 months
£1.2m
in Sales
Dadi Award

OUR WORK

Please view more of our work below: