IKEA – Facebook Showroom Campaign

IKEA ran a successful Facebook campaign to promote the launch of its new store in Malmo, Sweden.

It set up a new Facebook profile page for the store manager Gordon Gustavsson and uploaded photos of the new showrooms. It then made effective use of the Facebook tagging tool by telling people that the first to tag their name on any item would win it.

As people tagged themselves in the photos, that then brought the promotion to the notice of all their Facebook friends via profile pages, newsfeeds and shared links. Friends then in turn began visiting the IKEA Facebook page in search of freebies, creating huge product awareness!  

The IKEA campaign reached thousands of people very quickly, using only existing Facebook tools and the time and effort of Facebook users themselves to promote the campaign.

Image courtesy of IKEA and Forsman Bodenfors