If you build it, they will come…
What do you think is one of the most important investments your business should make?
It’s your website! But in order for it to be effective it has to be the right website. People decorate their homes as a reflection of them, of their personalities and your company website is no different.
Your website design and build reflects the outlook of your company so it’s important to get right. If your site is attractive enough you will draw more visitors in and the likelihood is they will spend more time browsing your site.
Once they’re on your site you have to make sure you provide easy navigation; web surfers are a notoriously impatient bunch and if navigating your site becomes too problematic they’ll simply click away.
The advantages of investing in a beautiful website design and effective build have been well documented but a few of the top reasons are:
Increase exposure – build up your brand awareness by getting yourselves out there!
Go global – Overnight go from being a local company to a world-wide business.
Media interest – Researchers/journalists looking for an expert in your field will be more likely to contact you if your website is attractive enough and your website content shows you know your stuff!
24/7 356 – No more worrying about missing potential business out of hours! People can check you out any time of the day, any day of the year!
Quantifiable digital marketing – With the help of web analytics find out information about your visitors and tailor advertising / promotions accordingly.