SOCIAL MEDIA – IMAGE DIMENSIONS
In a recent blog about social marketing, we explored the power of social media. Never has this been more evident than this year where there has also been a visible increase in the use of pictures, videos, and mobile devices. Recent research by Postcron indicates that Facebook posts with less than 250 characters get 60% more engagement. Research done on Twitter by TrackSocial backs this up in that tweets between 70 to 100 characters achieve the highest engagement percentage.
In parallel with the trend for fewer words is the finding that Facebook posts that include pictures get 104% more comments and 53% more likes. Another significant development is that the use of Instagram also grew 1179% over the past year!
As marketeers we ignore these trends at our peril! We need to go with the flow and include visual elements in all our social media marketing. This way we can interact more with our target audience, both to promote our products and services and also glean intelligence to feed back into our digital marketing strategy and make it more effective.
To use images effectively it is important to know the best sizes and resolutions to use on each of the major social media platforms. So today we summarise the latest versions of this information that we are aware of for each of the platforms.
Cover: 2120 x 1192 px – max / 480 x 270 px – min
Profile: 250 x 250 px
Feed: 360 x 360 px
Shared image: 497 x 373 px
Google + will automatically resize images to display on different devices. But to ensure maximum quality across a range of devices we recommend you upload them within the size range between 920 * 250 px and 1080 * 608 px to avoid losing some of the content.
Cadbury take full advantage of the Google+ cover photo requirements by uploading a visually stimulating image of a cake made using Cadbury chocolate.
Cover: 851 x 315 px – should not contain more than 20% text.
Profile: 180 x 180 px – displays as 160 * 160
Shared image: 504 x 403 px
Keep in mind that with Facebook, logos take up a lot of space on cover photos so it’s suggested that the focus of the image (John Lewis’ penguins in this case) should be positioned at the centre and right hand of the cover photo.
Cover: 1500 x 500 px
Profile: 400 x 400 px
In-Stream: 440 x 220 px – vertically centered with a radius of 2:1. Maximum size 3MB.
Similar to Facebook, the profile picture can take up a lot of space in cover photos. Twitter will automatically shrink the size of your cover photo when you go directly to a Twitter profile page, so the main thing to remember is to choose images that are simple and of a high quality.
Too much detail, such as text that has been pasted across an image, should be avoided as not all of the image will show when users visit your brand’s profile.
Profile: 646 x 220 px
Channel cover: 2560 x 1440 px
Video: 2560 x 1440 px
Youtube videos display size will adjust automatically to the device on which they are being accessed as follows:
Device Display size
Tablet 1855 x 423 px
Mobile 1546 x 423 px
TV 2560 x 1440 px
Desktop 2560 x 423 px
Profile: 110 x 110 px – any sized image will be cropped to this size
Shared image: 2048 x 2048 px – max – with Instagram camera;
612 * 612 px – max – if exported via mobile
Starbucks are one of most active brands on Instagram, see how they try to involve customers and a range of their products on a lot of images they post on this social network.
Profile: 165 x 165 – can upload up to 600 * 600 px
Board: 238 x 284 px
Pins: 238 x scaled height
As a brand to pioneer the use of Pinterest for marketing products, Etsy put extra care into choosing the best board covers from their 11,000+ pins.
Although Pinterest doesn’t give you the option to create cover photos like other social sites, you can personalise the cover images for boards like Etsy has done.
Profile: 300 * 300 px
Dimensions to upload videos:
Device Upload size
Standard Definition 4:3 ratio 640 x 480 px
Standard Definition 16:9 ratio 640 x 360 px
720p HD Video 1280 x 720 px
1080p HD (Plus/PRO) 1920 x 1080 px
We hope that this article has provided some useful information to help you with your digital marketing strategy. As a leading digital marketing company, Xcite Digital would be happy to provide further advice and ideas for you. It is critical to create a good first impression on social networks otherwise you can waste valuable opportunities to reach new audiences.