Sprout It – The Backyard Takeover
Sprout It is a startup gardening app designed to make growing simple. To celebrate the launch of its new iPad app, Sprout It offered the opportunity to win a garden makeover. Customers were asked to take a photo of a part of their garden that needed tidying up then tag it with #GrowInspired on Instagram or Twitter.
All entries had the chance to win daily prizes and one grand prize winner also won a complete garden makeover. The objectives of the campaign were to raise awareness of the Sprout It app, to engage on social media with new fans and followers and to capture email addresses to help expand the customer base. The campaign was widely publicised on Facebook, Twitter and Instagram.
The #GrowInspired hashtag reached 60,000 people, while campaign-related Facebook posts reached an additional 300,000 people and Sprout It’s Facebook fan base tripled throughout the campaign. More than 150 photos were submitted and Sprout It collected 130 participants’ email addresses. Additionally, the campaign drove more than 5,000 visits to Sprout It’s website.
The Backyard Takeover was named by Huffington Post as one of the 10 Best Influencer Marketing Campaigns of 2013.
Image courtesy of Sprout it