LEARNING FROM EINSTEIN
“You have to learn the rules of the game, and then you have to play better than anyone else” Albert Einstein
Accelerate is Xcite Digital’s complete digital marketing campaign, created from highly successful campaigns across the various sectors that showed to provide the strongest return on clients investments. This method concentrates on your customer’s buying habits and guides them along the sales funnel using various activities.
Most companies would benefit from having a unified approach to their digital marketing that allows them to build up a strong presence over multiple platforms, we can then track the consumer attribution along the sales funnel and work out how to improve the overall conversion. As your customers travel down the sales funnel there are drop offs at each stage, this can be thought of as a leaky bucket. Its our job to be able to see the holes and plug them.
This also helps us to target and connect with your audience more effectively allowing us to encourage customers to interact with your brand and putting them at the center of your marketing mix.
Therefore when trying to produce results that outperform your competitors we know our results better simply because we have more visibility over consumer attribution along the sales funnel. This leads to higher conversions and provides a clear ROI. Einstein was right.
The Accelerate programme comprises of the following areas:
- Creative Communications
- Search Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- User Experience Analysis
- Website Design and Build
Image courtesy of João Trindade, Flickr