CLEVER SOCIAL MARKETING CAMPAIGNS – NUMBER 3
The power of modern technology has meant the things that used to take days to receive can now be received in a matter of minutes. Today’s post is all about a global food chain that is setting out to change the way we order pizza forever.
DOMINO’S DELIVERS PIZZAS WITH THE HELP OF TWITTER
Put together pizza and real time marketing, and BOOM you get pizza delivery after the click of a button! Domino’s Pizza spotted this gap in the market and therefore created a quick process for customers to order from their menu.
This process was released after the launch of Domino’s Easy Order system. Customers would simply need to connect Twitter profile with their customer account. After this they can order pizza by just tweeting a pizza emoji to @Dominos.
The initial tweet that kicked off this creative marketing campaign for easy ordering has already surpassed 2,000 retweets. In its first day of launch, more than 500 people across the US registered to the new ordering system. Latest reports also show the new ordering method has boosted Domino’s sales figures in the UK for the 1st half of this year.