In a recent blog about social marketing, we explored the power of social media. Never has this been more evident than this year where there has also been a visible increase in the use of pictures, videos, and mobile devices. Recent research by Postcron indicates that Facebook posts with less than 250 characters get 60% more engagement. Research done on Twitter by TrackSocial backs this up in that tweets between 70 to 100 characters achieve the highest engagement percentage.

In parallel with the trend for fewer words is the finding that Facebook posts that include pictures get 104% more comments and 53% more likes. Another significant development is that the use of Instagram also grew 1179% over the past year!

As marketeers we ignore these trends at our peril! We need to go with the flow and include visual elements in all our social media marketing. This way we can interact more with our target audience, both to promote our products and services and also glean intelligence to feed back into our digital marketing strategy and make it more effective.

To use images effectively it is important to know the best sizes and resolutions to use on each of the major social media platforms. So today we summarise the latest versions of this information that we are aware of for each of the platforms.


Cover: 2120 x 1192 px – max / 480 x 270 px – min

Profile: 250 x 250 px

Feed: 360 x 360 px

Shared image: 497 x 373 px

G+ Cover.png

Google + will automatically resize images to display on different devices.  But to ensure maximum quality across a range of devices we recommend you upload them within the size range between 920 * 250 px and 1080 * 608 px to avoid losing some of the content.

Cadbury take full advantage of the Google+ cover photo requirements by uploading a visually stimulating image of a cake made using Cadbury chocolate.


Cover: 851 x 315 px – should not contain more than 20% text.

Profile: 180 x 180 px – displays as 160 * 160

Shared image: 504 x 403 px

Facebook cover.png

Keep in mind that with Facebook, logos take up a lot of space on cover photos so it’s suggested that the focus of the image (John Lewis’ penguins in this case) should be positioned at the centre and right hand of the cover photo.


Cover: 1500 x 500 px

Profile: 400 x 400 px

In-Stream: 440 x 220 px – vertically centered with a radius of 2:1. Maximum size 3MB.

Twitter Cover.png

Similar to Facebook, the profile picture can take up a lot of space in cover photos. Twitter will automatically shrink the size of your cover photo when you go directly to a Twitter profile page, so the main thing to remember is to choose images that are simple and of a high quality.

Too much detail, such as text that has been pasted across an image, should be avoided as not all of the image will show when users visit your brand’s profile.


Profile: 646 x 220 px

LinkedIn Cover.png


Channel cover: 2560 x 1440 px

Video: 2560 x 1440 px

Youtube videos display size will adjust automatically to the device on which they are being accessed as follows:

Device        Display size

Tablet        1855 x 423 px

Mobile        1546 x 423 px

TV        2560 x 1440 px

Desktop        2560 x 423 px

YouTube Cover.png


Profile: 110 x 110 px – any sized image will be cropped to this size

Shared image: 2048 x 2048 px – max – with Instagram camera;

612 * 612 px – max – if exported via mobile

Instagram Cover.png

Starbucks are one of most active brands on Instagram, see how they try to involve customers and a range of their products on a lot of images they post on this social network.


Profile: 165 x 165 – can upload up to 600 * 600 px

Board: 238 x 284 px

Pins: 238 x scaled height

Pinterest Cover.png

As a brand to pioneer the use of Pinterest for marketing products, Etsy put extra care into choosing the best board covers from their 11,000+ pins.

Although Pinterest doesn’t give you the option to create cover photos like other social sites, you can personalise the cover images for boards like Etsy has done.


Profile: 300 * 300 px

Dimensions to upload videos:

Device                                Upload size

Standard Definition                4:3 ratio    640 x 480 px

Standard Definition                16:9 ratio    640 x 360 px

720p HD Video                1280 x 720 px

1080p HD (Plus/PRO)                1920 x 1080 px

Vimeo Cover.png

We hope that this article has provided some useful information to help you with your digital marketing strategy. As a leading digital marketing company, Xcite Digital would be happy to provide further advice and ideas for you. It is critical to create a good first impression on social networks otherwise you can waste valuable opportunities to reach new audiences.