Xcite Digital worked with Skoda’s PR teams to deliver an innovative video streaming media platform for their international PR department.
Our technology allows Skoda to distribute key product information instantly, efficiently giving global access to up to the minute news, resources, videos and related media.
The platform is like an ecommerce platform except Journalists and reporters can login and download information relating to current topical news and gather high resolution assets needed for print.
The campaign started with the design and build of the platform around company brand guidelines, keeping their online portfolio in sync.
This followed on to the development of the platform and heavy testing phase to ensure everything would remain stable with the high volume of large file assets being downloaded from the site on a daily basis.
Overall Skoda PR teams could distribute content seamlessly and in a unified way gaining more control over how the brand is perceived
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