Venture Studios are global chain of photography studios, specialising in family and portrait photography.
To fit in with Venture’s growing expansion, we designed and built a new sales focused website and developed a comprehensive cross channel marketing programme to assist with Ventures international growth.
A responsive parallax effect was incorporated into the homepage as we wanted to ensure the site was as user friendly as possible but at the same time it was important to give users the information they need.
One of the more innovative features was the Gallery section which provides an online mood board for potential customers to try out, they can then come up with a vision for their ‘Shoot’.
We have made it easier for Venture to manage promotions, sending and managing everything through the website including retargeting users for advocacy and loyalty.
Creating specific landing pages for each studio allowed us to promote Venture more locally, including applying Google Pigeon updates and promoting user reviews.
Along with this with we also incentivised users outside of a typical travel radius, 30 miles for example, to travel further in return for receiving a better offer. From the data analysis we found potential customers were being lost who preferred to search locally for a photography studio.
One of the more significant results came by tracking user journeys from initial contact through to payment, and we then visualised this as a conversion funnel which could be optimised to increase conversion.
Please view more of our work below: