Emerald Group are a UK based international recruitment company with a formidable reputation and proven track record in the actuary sector. They were keen to expand their business into counties with a growing demand for actuary candidates, closely following the big four Deloitte, KPMG, PWC, and Ernst & Young.
The Emerald Group turned to us for help with an international digital marketing strategy and contemporary website development.
The campaign overhauled the company branding and provided consistency of key corporate messages as well as implemented a job board and website development in conjunction with a search marketing strategy. By developing a multilingual platform to deliver key marketing communication, we also enabled the conversation of an international client base.
The new modern logo and associated re-branding is now a true reflection of Emerald who were delighted with the success of the project. Worldwide branding is now aligned and Xcite Digital went on to launch Emerald in 6 new countries fuelled by a demand for their candidates in fast growing economies.”