Does paper marketing still have a place in 2026?

Almost everything is now done online including marketing. Both regular marketing activity and more occasional longer form content can be shared quickly and easily online. So is there still any place for physical paper marketing such as posters, flyers and brochures? Is it worth paying for printed ads in newspapers and magazines? And are customers likely to respond to direct mail such as cards, newsletters and catalogues; or put them straight in the bin? Read on to find out more . . .

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Good Bye… Google Keywords

Xcite Digital are now seeing one of the biggest changes in Google Analytics and Search Engine Optmisation. Google have set industry tongues wagging by switching over to the encrypted searches using HTTPS. Fundamentally this means that keyword data will no longer be passed on to the site owners.

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Does paper marketing still have a place in 2026?

Almost everything is now done online including marketing. Both regular marketing activity and more occasional longer form content can be shared quickly and easily online. So is there still any place for physical paper marketing such as posters, flyers and brochures? Is it worth paying for printed ads in newspapers and magazines? And are customers likely to respond to direct mail such as cards, newsletters and catalogues; or put them straight in the bin? Read on to find out more . . .

Five ways to create the best User Generated Content

One of the key current trends in social media marketing is UGC – User Generated Content. 79% of consumers are influenced by UGC when making purchasing decisions. So in this article we explain more about UGC and share five ways to create the best User Generated Content for your business.

The best channels for social media marketing in 2026

Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026

AI is changing Google Search

Google has for many years been the most used search engine in the world. But with the increasing prevalence of AI, the search landscape is changing. Searchers are gradually beginning to turn to AI to find instant answers to questions. Enter Google AI Search! ln this article we take a look at Google AI Search, and answer some of the questions that may be on your mind.

Five ways to reboot your career this autumn

That Back to School feeling begins to fill the air and even if it is years since you have been in formal education, September can feel like more of a fresh start than January. So whatever you have been doing this summer, why not jump on the Back to School bandwagon and determine to do a few things differently from September? Here are five suggestions for ways to reboot your career this autumn.

Is it time to jump on the influencer bandwagon?

In 2025 the global influencer market is predicted to reach approximately 33 billion U.S. dollars – a tripling in size since 2020. But what exactly is an influencer? Where do they all come from? And how would you go about becoming one?

Digital Marketing : are you a good fit?

Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.

Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

Top tips for successful Video SEO

Over the last few years, there has been rapid growth in the popularity of videos. Video snippets now appear in over 26% of search queries on Google, and video platforms are increasingly being used as search engines, particularly with younger demographics such as Gen Z. So, how can you ensure that your video content performs well on both Google and video platforms? The answer is VSEO.

How your business can benefit from the Google local pack 

A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack.

In this article we take a quick look at the Google local pack. We’ll explain:

What is the Google local pack?
What advantages can the Google local pack bring to your business?
How do you get to feature in the Google local pack?

How to write better for SEO

Five key SEO trends for 2025

Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.

Image of meeting to discuss how SEO can improve ROI

How to improve ROI using SEO

You know that moment on Dragons Den where the entrepreneur is asked for their numbers? And they don’t know them. Digital marketing can be just like that. Take ROI for example. Do you know yours? In this article we look at what level of ROI you can reasonably expect to achieve from your website, and how to use SEO effectively to increase your current level of ROI.

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here