Google has for many years been the most used search engine in the world. But with the increasing prevalence of AI, the search landscape is changing. Searchers are gradually beginning to turn to AI to find instant answers to questions. Enter Google AI Search! ln this article we take a look at Google AI Search, and answer some of the questions that may be on your mind.
Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.
Google has for many years been the most used search engine in the world. But with the increasing prevalence of AI, the search landscape is changing. Searchers are gradually beginning to turn to AI to find instant answers to questions. Enter Google AI Search! ln this article we take a look at Google AI Search, and answer some of the questions that may be on your mind.
That Back to School feeling begins to fill the air and even if it is years since you have been in formal education, September can feel like more of a fresh start than January. So whatever you have been doing this summer, why not jump on the Back to School bandwagon and determine to do a few things differently from September? Here are five suggestions for ways to reboot your career this autumn.
In 2025 the global influencer market is predicted to reach approximately 33 billion U.S. dollars – a tripling in size since 2020. But what exactly is an influencer? Where do they all come from? And how would you go about becoming one?
Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.
AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.
And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.
But is it all good news? What are the drawbacks of using AI for digital marketing?
In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.
Over the last few years, there has been rapid growth in the popularity of videos. Video snippets now appear in over 26% of search queries on Google, and video platforms are increasingly being used as search engines, particularly with younger demographics such as Gen Z. So, how can you ensure that your video content performs well on both Google and video platforms? The answer is VSEO.
A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack.
In this article we take a quick look at the Google local pack. We’ll explain:
What is the Google local pack?
What advantages can the Google local pack bring to your business?
How do you get to feature in the Google local pack?
Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.
You know that moment on Dragons Den where the entrepreneur is asked for their numbers? And they don’t know them. Digital marketing can be just like that. Take ROI for example. Do you know yours? In this article we look at what level of ROI you can reasonably expect to achieve from your website, and how to use SEO effectively to increase your current level of ROI.
Unlike many other Google updates, the ones announced at the end of June for its Ads platform have mostly been well-received across the digital marketing community. In fact they served to reinforce Google’s desire to build up a closer working relationship with SEO agencies and other users of its Google Ads platform. In this article we explain the four recent updates, and also take a look at the main impact of them to advertisers.
Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?
If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to.
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month