Venture Studios are global chain of photography studios, specialising in family and portrait photography.
To fit in with Venture’s growing expansion we were asked to completely re-design and build a new sales focused website, incorporating national studios, and developing a comprehensive cross channel marketing programme to assist with Ventures international growth.
An online mood board provides customers with inspiration on the Photo shoots packages being offered.
Specific landing pages promote the national studios and allow Venture Head office to apply local promotions.
We then made it easier for Venture to run national promotions through the website by proving a customised messaging application.
By running enhanced website tracking we were allowed to see the user journey in far greater detail. By visualising the conversion funnel we ran multi variant tests on a micro-scale, increasing conversion at the initial contact and all the way through to checkout.
One of the other significant results from the data analysis was that we found potential customers who were being lost due to their locality, users outside of a typical 30 mile travel radius, so we incentivised them through tailored ads to travel further in return for receiving a better offer. This created a continuous new revenue stream.
