Generation Y – Common misconceptions about marketing to the younger generation

Generation Y are much more savvy than most would think, we assume they jump on the next big thing bu

Generation Y are much more savvy than most would think, we assume they jump on the next big thing but actually they care more about quality and performance.

http://www.brandrepublic.com/news/1185246/

Generation Y are much more savvy than most would think, we assume they jump on the next big thing but actually they care more about quality and performance. http://www.brandrepublic.com/news/1185246/