February saw the launch of the new website for Marks and Spencer. This long awaited website, costing in the region of £150m, has been designed to be flexible; creating an adaptable platform for consumer trends and technology. The aim is for the retail giant to expand its business from the UK market into the international sector, functioning across a multiple of channels.
Since Laura Wade-Gery joined the company in 2011, she has used her previous experience as the head of Tesco.com and Tesco Direct to M&S advantage. She confirmed: “Our scale and ambition is huge and we are putting real money behind this. M&S is putting more money behind this [than] I had at Tesco.”
The two years of intensive testing involving hundreds of customers has been definitely worthwhile with M&S taking on Apple and Google’s philosophy of “if it’s not going to work, fail fast and move on”.
A marketing campaign based around the new site is set for later spring, but here at Xcite we definitely like the new look.
SOURCES: http://www.brandrepublic.com/news/1281271/
Image sourced from: Marks and Spencer