Fair Finance

Fair Finance are a financial services company offering consumer finance in the UK.

Overview

We transformed the website into an effective Lead generation platform, using a wide range of marketing including SEO, PPC, Social, Email, Content and Creative to promote a consistent brand message whilst driving conversions.

Solution

Our goal was to generate page 1 rankings for 90% of the targeted chosen keywords by auditing their website and seeing the keyword gaps between Fair Finance and their competitors. We then provided comprehensive keyword research and mapping against existing pages and suggested new pages where necessary to bridge the keyword gap where we could see opportunities.

We also started to develop comparison pages so we could rank for competitor terms, but also so that we could set up PPC campaigns towards these pages.

Results

We built up Long term results as well as achieving quick wins by interacting with customers at different stages of their decision process and helped present Fair Finance as the UK’s trusted migrant lender building trust into grassroots lending.