Today we bring you the last installment of our Clever Social Marketing Campaigns series. To finish off with a bang, we feature an iconic TV show that has been gathering attention off-screen too…
HBO’S GAME OF THRONES “BEAUTIFUL DEATH” COUNTDOWN ON TUMBLR
Not ones to be outdone by their competition, Game of Thrones are rulers when it comes to social media marketing TV shows. Producers of the show decided to showcase the biggest deaths from GoT’s three seasons in the form of fan art on Tumblr.
(Image sourced from: http://industry.shortyawards.com/nominee/7th_annual/oiT/hbos-beautiful-death-countdown-for-game-of-thrones)
The “Beautiful Death” campaign gave fans another chance to see their favourite gory moments from the show. What’s more, the campaign generated so much hype for GoT that the first episode of Season 4 beat the previous finale episode’s record for being the most social episode of the show!
It may come as no surprise that overall the Beautiful Death campaign accumulated a staggering 375 million total impressions across their social media channels. Additionally, it helped Game of Thrones gain 2.6 million total interactions.
After looking at these exceptional social site marketing campaigns, we are excited to see more businesses like ourselves pushing the boundaries of social media marketing! For more inspiration, why not read our digital marketing case studies here.
