When it comes to social site marketing through LinkedIn, it isn’t seen as the most exciting social platform. Its limited features help it stay professional and practical but doesn’t give marketeers much room for creativity. Although this didn’t dissuade the producers of Taken 3 from promoting their new film on this platform.
TAKEN 3 TAKES OVER LINKEDIN
20th Century Fox ran a contest that would let one lucky winner get their LinkedIn skills endorsed by the one and only Liam Neeson. To enter the contest, users had to follow Taken 3’s LinkedIn page. That simple.
This LinkedIn strategy proved to be a huge success, with the page securing 31,000 followers after a month of running the campaign! A result that would surely bring a smile to even Bryan Mills’ face…
Tomorrow we will be bringing you the next and final installment of our Clever Social Marketing Campaigns series. To keep you occupied in the mean time, take a look at previous inspirational campaigns we’ve covered in our Insights section.
