Is social media done? We take a look at trends in social media usage in the 20’s; changing user behaviour on social media; the impact of AI on social media usage; what the future of social media could look like. And what all this means for your digital marketing agency.
Can a great creative also be a good people manager? As in many professions, the skills and talents that make you shine as a digital marketer may not be the same as those needed to manage a digital marketing team. So how do you do it? How can you be as brilliant at people management as you have been so far at digital marketing? Here are seven strategies to try.
So Big Ben has chimed twelve, the twelve days of Christmas are over and we now have twelve months of 2026 ahead. But what will those twelve months look like for you? Whether you work in digital marketing for a major corporate, a small business, or a digital marketing agency, there are some common factors that could help to make your efforts more successful in 2026.
Almost everything is now done online including marketing. Both regular marketing activity and more occasional longer form content can be shared quickly and easily online. So is there still any place for physical paper marketing such as posters, flyers and brochures? Is it worth paying for printed ads in newspapers and magazines? And are customers likely to respond to direct mail such as cards, newsletters and catalogues; or put them straight in the bin? Read on to find out more . . .
One of the key current trends in social media marketing is UGC - User Generated Content. 79% of consumers are influenced by UGC when making purchasing decisions. So in this article we explain more about UGC and share five ways to create the best User Generated Content for your business.
Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026
Google has for many years been the most used search engine in the world. But with the increasing prevalence of AI, the search landscape is changing. Searchers are gradually beginning to turn to AI to find instant answers to questions. Enter Google AI Search! ln this article we take a look at Google AI Search, and answer some of the questions that may be on your mind.
That Back to School feeling begins to fill the air and even if it is years since you have been in formal education, September can feel like more of a fresh start than January. So whatever you have been doing this summer, why not jump on the Back to School bandwagon and determine to do a few things differently from September? Here are five suggestions for ways to reboot your career this autumn.
In 2025 the global influencer market is predicted to reach approximately 33 billion U.S. dollars - a tripling in size since 2020. But what exactly is an influencer? Where do they all come from? And how would you go about becoming one?
Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.