Digital Marketing Agency

What Is A Quality Score Anyway?

Whether you run your own business, are a marketer for a corporation, or a specialist in a digital marketing agency, if you are using paid search advertising then one of the many things you need to keep up to date is your understanding of quality scores.

Beat the big boys | Black Friday hints & tips from Digital Marketing Agency

What was considered as a relatively new concept to UK shoppers a mere six years ago, Black Friday is now firmly part of the British retail calendar. Originally introduced to the UK online market by Amazon in 2010, the American craze has seen significant growth in popularity over the past few years and is even expected to hit £2bn worth of sales this year.