In 2025 the global influencer market is predicted to reach approximately 33 billion U.S. dollars - a tripling in size since 2020. But what exactly is an influencer? Where do they all come from? And how would you go about becoming one?
TikTok has become the fastest growing social media platform ever. TikTok’s rate of growth over the last three years took Facebook four years, and Instagram six years. So just how did TikTok grow so fast? Who uses it and what for? And what are the implications for digital marketing?
As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.