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Talking About My Generation

Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?

How searching has changed over the past decade

A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.

What’s new in SEO for 2023?

There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.

SEO – What’s new in 2022?

As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.

How to improve page load speed

Google’s ideal page load time is 3 seconds. But many sites still take longer than this, particularly on mobile devices. A slow page load speed is offputting to users and will also reduce the number of pages that search engines are able to crawl, so could then impact on your indexation and search rankings. In this article we explain what you can do to test your page load speed and make improvements as needed?

Ten ways to boost site engagement

How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.

Top Tips for Successful Video Marketing

If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through

Is it really still worth creating content?

Now is a time of unprecedented world change. Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal. So in this strange new landscape, is it really still worth creating content?

The best software for SEO

As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.