Is social media done? We take a look at trends in social media usage in the 20’s; changing user behaviour on social media; the impact of AI on social media usage; what the future of social media could look like. And what all this means for your digital marketing agency.
Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026
That Back to School feeling begins to fill the air and even if it is years since you have been in formal education, September can feel like more of a fresh start than January. So whatever you have been doing this summer, why not jump on the Back to School bandwagon and determine to do a few things differently from September? Here are five suggestions for ways to reboot your career this autumn.
In 2025 the global influencer market is predicted to reach approximately 33 billion U.S. dollars - a tripling in size since 2020. But what exactly is an influencer? Where do they all come from? And how would you go about becoming one?
Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.
Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?
ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy? Here are ten things you need to know about ChatGPT.
TikTok has become the fastest growing social media platform ever. TikTok’s rate of growth over the last three years took Facebook four years, and Instagram six years. So just how did TikTok grow so fast? Who uses it and what for? And what are the implications for digital marketing?
We have scoured the web for some more brilliant social media marketing campaigns that have got pe
Every so often another challenge or trend appears on social media. A little like the old concep