Is social media done? We take a look at trends in social media usage in the 20’s; changing user behaviour on social media; the impact of AI on social media usage; what the future of social media could look like. And what all this means for your digital marketing agency.
One of the key current trends in social media marketing is UGC - User Generated Content. 79% of consumers are influenced by UGC when making purchasing decisions. So in this article we explain more about UGC and share five ways to create the best User Generated Content for your business.
Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026
If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to.
2023 is racing past, and before we know it it will be silly season again! But how is the year going for you? Whether you are a digital marketer in a large or small organisation, a digital marketing agency, or perhaps freelance, these are challenging times. If you feel that something is changing and things are becoming tougher in the digital marketing landscape, you are not alone. In this article we take a look at three of the major challenges facing digital marketers right now and give you the key to overcoming them.
Do you find that - no matter how many years it is since you left school - there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.
As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.
