A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.
ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy? Here are ten things you need to know about ChatGPT.
There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.
What is technical SEO? In this article we explain what it is and why it is important. We then briefly look at six factors that are really essential in getting your technical SEO spot on.
As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.
Now is a time of unprecedented world change. Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal. So in this strange new landscape, is it really still worth creating content?
As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.
How can you win more customers from visitors to your website? To do this you need to focus on your CRO. Analyse the current performance of your site - and visitor behaviour on your site - and make changes that will lead to visitors doing more of what you want them to do. This article shows you how.