You know that moment on Dragons Den where the entrepreneur is asked for their numbers? And they don’t know them. Digital marketing can be just like that. Take ROI for example. Do you know yours? In this article we look at what level of ROI you can reasonably expect to achieve from your website, and how to use SEO effectively to increase your current level of ROI.
If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to.
How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.
