In this campaign, Audi launched a new ‘One Million Reasons’ microsite which was able to transform the comments their fans were making on various social media channels into a digital 3D experience.

The website encourages fans to post on Facebook, Twitter, Instagram and Google, about why they love the brand, using the hashtag #onemillionreasons.

When they do this, their comments are then incorporated as a spherical particle into a 3D visualisation of the latest Audi R8. They can then find their unique, one in a million, particle of the model and share it via their social media channels.

The campaign also gave fans the chance to win an Audi R8 drive. It has been a very successful social media campaign in terms of understanding Audi fans and their love for the brand.