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Dame Kelly Holmes Trust

Helping disadvantaged young people find their #DoubleGold in life.



Xcite Digital work with Dame Kelly Holmes Charity as a National Supporter, launching a high profile social media campaign and supporting the charity with social media advice and guidance.

DKH GooglePlus


DKH Trust mentor and support disadvantaged young people through a range of personal development programmes run across the country, supported by world class athletes.

Their target audience is split between the individuals themselves who would benefit from the Trust’s support but also businesses that can either support financially, or that can be part of “get on track” programme itself by offering work experience.


a social community
disadvantaged young people


We ran a comprehensive social media audit and competitor analysis for DKH helping to determine their objectives, tone of voice, audience, which social media platforms should be used, and the type of content that should be included.

From this we developed the wider social strategy to resonate with the top level objectives and then ran the social campaign, from social engagement to producing the social content that gives value to the respective target audience.

Using a combination of social reporting tools the campaign manager was transparent on results, utilising a live dashboard to showcase to client and supplier in real-time.

Client thoughts

I just wanted to say a big thank you for all of your time, support, skill and advice during our double gold campaign. I really appreciated having you on the other end of the phone to ask advice and to support us with the social media side of the campaign.

The Results

Reach > 2.7m young people
5934 Twitter followers


Please view more of our work below: