Xcite Digital have been working with Pizza Express for a number of years helping their PR and Social Media Teams facilitate the aggregation of fresh new content and create a rejuvenated buzz around the brand to drive up the number of online fans.
“We found whats Fans wanted through Social Monitoring and created a Viral Facebook App to engage with these fans called ‘Like me, Like my price!’.
The app had a dynamic counter which dropped down by 1p every time someone ‘Liked’ the page. The incentive was to get friends to also ‘Like’ the page even if they didn’t want the pizza simply so the price would drop down. We then provided a link to a discount code to receive the Pizza at the lower value but only after registration details have been provided.
This allowed us to increase the social noise through Facebook, and also create follow up campaigns through the data captured. The results were truly outstanding because of the full campaign approach to the Campaign.”
Robert Walker – Marketing Strategist / MD
Other campaigns have included Valentine’s Day Facebook Application raising awareness of the new and innovative Internal Brand Strategy. Successful? Pizza Express tracked over 50,000 ‘likes’ and mentions following this single Xcite Digital generated campaign.
A direct uplift in sales as achieved following a voucher promotion on Facebook sees future campaigns hitting our screens soon. They include a self-styled Pizza Creations, following in the footsteps of the famous ‘Like me, like my price’ campaign which dropped the price of pizza as more people ‘Liked’ the Facebook page.
- Digital Strategy
- Marketing Campaign
- Development & Creative
- Social Monitoring
- Facebook Application Development
- Tracking and Reporting