Digital Marketing: Marketing for the Digital Age

This article introduces four different aspects of digital marketing and explores briefly how they can be used to help your business grow. We will look at websites, social media, email campaigns and advertising. We will then focus on each individual aspect in more detail in separate blogs over the next few weeks.

These two objectives are sometimes referred to as “Pull” and “Push” digital marketing.

Pull digital marketing originates from the consumer. They may do a Google search for a product or service, navigate through a website, comment on a blog or respond to some kind of advertising. Push digital marketing is where content is put in front of the consumer without them actively seeking it – such as paid advertising, web feeds, email or text messaging.  

In any effective digital marketing strategy it is essential to have a well thought out website in terms of User Experience and User Journeys  that not only portrays your products and services in their best light but also accurately reflects the style and culture of your business so that existing and potential customers get a clear idea of your overall brand.

Another key aspect of digital marketing is Social Media Marketing. There are an ever-increasing number of social networking sites – such as Twitter, Facebook, Snapchat, Instagram, Google,, LinkedIn – that can be used in a variety of ways for posts, links and paid advertising. We will look at these in more detail in a separate blog. For now, suffice it to say that if used skillfully and consistently the potential of social site marketing is enormous!

Many businesses use email campaigns as part of their digital marketing strategy. Emails might be sent to existing customers to encourage customer loyalty and repeat business or to potential new customers to draw them in.

Emails can also often contain links to websites or advertisements in a number of different formats. We will look at email campaigns in a future blog and will also look at the huge area of online advertising! There are many different types of advertising which can be used in many different ways and it is important to get the best combinations that will be effective for your particular business.

Reading through this brief introduction to digital marketing, it is clear that to give your business the best chance of success you need an expert approach to your digital marketing strategy.

Whether it is help designing or optimising your website, creating interactive content on an ongoing basis, maximising your social media presence – you need to ensure that you are investing resources wisely to achieve the best possible results.

At Xcite Digital we have the expertise and the passion to help you do just that! Call us today to take your first step on the road to an effective digital marketing strategy!