The Tips – Brand Awareness
Welcome back! One thing we do at Xcite Digital is keep our promises; so here it is, our top 5 tips to raise your company’s brand awareness…
1) SEO Optimization – The power of the search engine! By conducting comprehensive keyword research, implementing those keywords and combining that with effective backlinking you will increase your search engine ranking.
2) Blog It – Search engines love new fresh content. By creating a blog for your company’s website not only can you increase your brand awareness (link to previous article), it’s a also an easy way to keep people up to date with your news and events. For an even more effective blog incorporate your SEO optimization work!
3) So:Me – Create Facebook, Twitter, LinkedIn accounts (other social media networks are available!). Integrate your logo and tagline into each page, befriend/follow/join networks of like-minded individuals and companies.
4) Emails – Create an marketing campaign and send out to potential customers. Make sure you stand out visually, go for quality (not quantity), provide advice and inspiration but importantly do not oversell!
5) Competitions & Games – Anything interactive is likely to appeal to the masses. By creating a game or competition, either on your site or as part of your social media campaign, you’ll get people talking. This will result in higher conversion rates of visitors clicking through to see what all the buzz is about and in turn brand awareness will naturally increase.
So there it is! At Xcite Digital we offer all of these digital marketing services as part of a comprehensive digital marketing strategy including SEO optimization. To talk through any of our services feel free to get in touch…