SEARCH ENGINE OPTIMISATION
Our Search clients come to us because they want to see tangible results built on solid foundations, by defining your Goals between us we can stand apart through our proactivity, transparency and results. Your campaign is our campaign.
Search Engine Optimisation campaigns start with a site Audit to understand your current ranking position and potential issues so that we can work out the steps needed to take to reach the ranking of your benchmarked competition.
Keyword strategy and optimisation plans are developed based on analytical research that present keyword opportunities and outline improvements needed on your website.
ONSITE AND OFFSITE OPTIMISATION
Through out the campaign we will optimise your website based on the keyword strategy and user experience analysis, as well as creating backlinks with quality, authority and relevance.
We will improve your rank through local search due to Google’s recent algorithm updates. This includes improving your mobile performance and local search visibility.
Content is the workhorse behind any successful marketing campaign as it allows you to create a value based exchange with consumers. We will create and distribute written content for you, helping your Search ranking and offering customers fresh content which is spread through all social and digital channels.
As well as having a live dashboard you can access any time you will be presented with a monthly report showing the ranking improvements and conversion funnelling.
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GOOD BYE… GOOGLE KEYWORDS
Xcite Digital are now seeing one of the biggest changes in Google Analytics and Search Engine Optmisation. Google have set industry tongues wagging by switching over to the encrypted searches using HTTPS. Fundamentally this means that keyword data will no longer be passed on to the site owners.
If you would like more information please get in touch through our contact form or call us on 0207 183 40 49.