Our social guru’s are lucky enough to use social media all day, they are busy finding you new customers and building word of mouth around your brand!
We spend time building a detailed picture of your social landscape, showing what has been working well and what can be improved. We provide insight into your main competitors and give valuable insights into where your business needs to focus to stand out.
We will aim to map out different communities that you interact with and learn the different platforms each community uses so we can engage with them in their preferred way.
VALUE BASED TRANSACTIONS
After we have defined the target communities the ultimate goal is to work out how to create value based transaction for each group/persona. This means in-depth analysis of different consumers and working out the content they would value most.
Care and attention is put into a social strategy which defines exactly what you need from social marketing, key influencers you should target, and what success will look like.
We work collaboratively with you to set out your objectives on each channels and the kind of content we will be posting. Example objectives
Our social and content teams follow the strategy to run a delivery plan that engages your respective audiences, at the right place, right time, and right platform.
Our social listening team monitors and engages the noise being generated on social channels such as Facebook, Twitter, Forums, News, Blogs, or youtube. We then Engage each audience based on pre-defined responses.
We have created a range of award winning Facebook apps for clients from the BBC to Pizza Express, these innovative social apps create more buzz around your brand and allow us to create trackable sales that create ROI
The team are geeks and enjoy going through how your social activity is performing each month, what can we say. Your social noise is analysed and fed back into the campaign allowing us to act on what we hear.
How to run successful transactional social media campaigns – by Robert Walker
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There were whoops and cheers all round the Xcite Digital office yesterday when Great Britain’s Equestrian Event Team earned a historic silver medal at London’s Greenwich Park. Zara Phillips, world number one William Fox-Pitt, Nicola Wilson, Tina Cook and Mary King pipped New Zealand to second place with Germany taking gold.
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