One thing that we do not tend to focus on that often in these Xcite Digital blogs is our expertise in Creative Design. We have such a broad range of expertise in all aspects of digital marketing that sometimes the purely creative aspects can get a little overlooked.

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We are proud to redress that balance here with a brilliant logo that we have recently created for an organisation called The Heart Gallery. We think you’ll agree that it’s both edgy and sophisticated, creating the ideal balance of being eye-catchingly attractive yet with a serious message behind it. The red and blue colours reflect the appearance of a medical textbook, whilst the graffiti style font screams out raw energy.

The Heart Gallery specialises in creating artwork incorporating ECG (ElectroCardioGram) heart traces into their designs, with stunning effect! The idea behind The Heart Gallery stemmed from a patient recovering from a heart attack. She had been told that her illness was due to lifestyle choices such as diet and alcohol consumption, and she wanted a copy of her ECG as a constant reminder of the time spent in hospital and the changes she was about to make.

The work of the Heart Gallery displays ECG patterns over intricately formed hand made backgrounds in materials such as wood, acetate, plaster and some are even 3D. Check out the Heart Gallery’s website here to see more of their amazing work!