For almost every company a website will be one of the most important investments they can make, but there are many business who are not aware of how to build a good website or why.  It’s therefore important to enlist a specialist who can help with the build of your website.  We work closely with our clients to fully understand the buying habits of their consumers, this week we thought it would be a good idea to note down some of the important factors to consider when building a good website.

If you do not feel like your current website is maximising your business potential, maybe it is time for a change.  Any good digital media strategy company knows, a clients website should reflect them from appearance to content.  While all websites should look professional they should reflect the company’s core values.  For example if you are a firm of solicitors, your site should be professional with a more refined tone of voice, while in comparison a children’s play centre can afford to be more friendly and fun.

Remember your website is a form of advertising, it’s a way of encouraging people to purchase a product or service.  Almost everyone within business now has a website, so it’s no longer just enough to have a good website, to differentiate yourselves from competitors you need a great corporate site.

A business can only grow with accordance with its website, if your business is predominantly online and the number of online sale increases, your website will need to be able to cope with a sudden change in traffic, if it can’t you could lose potential sales.

A website not only needs building but need constant nurturing to ensure it meets the business’ needs.  It should be informative, visually appealing, functional and fast loading.  Xcite Digital as digital marketing specialists are passionate about website application development, so why not have a look at some of the Multi-channel marketing campaigns we have carried out.