Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026
It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?
Rumour has it that SEO is dead! As with most things these days, we can pretty much track the origi
We recently featured an article on Mobile Advertising and explained how an increasing amount of online activity is happening on mobile devices.
These days we all live on social media. Before you start protesting “not me”, just think how often you check your phone and how well you would survive for even a day without it.
Love or hate it, advertising is a core part of the fabric of our society in the 21st century. We can all probably think of one or more memorable adverts from our childhood that not only stick in our minds.
One of the many plates that marketers have to spin is keeping up to date with the ever changing jarg
As we start 2016 there is a buzz about the new year and a sense of urgency to “hit the ground run
As 2015 comes to a close, today would be a fitting opportunity for us to take a little look back (and forward) at the world of digital marketing.
First impressions matter! In human relationships we often form a judgement of someone within a m
Until recently, many advertisers have been unconvinced about the value of mobile marketing becaus
Many marketers these days have an imaginary friend! A “persona”. Marketers often find it helpful
Are you still using Internet Explorer for your digital business strategy? Have you heard that it
“Can I check something with you?”. “No, sorry, really busy at the moment.”
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month