Google’s now tracking cross-device conversion
Until recently, many advertisers have been unconvinced about the value of mobile marketing becaus
Standard Blog
Audience Persona: the Marketer’s Imaginary Friend!
Many marketers these days have an imaginary friend! A “persona”. Marketers often find it helpful
The Demise of Internet Explorer
Are you still using Internet Explorer for your digital business strategy? Have you heard that it
What annoys you at work? The top 20 irritating office habits
"Can I check something with you?". "No, sorry, really busy at the moment."
Drum Dream Awards 2015
Xcite are delighted to announce that we have made it to the finals of this year’s Drum DREAM awards!
Drum Digital Census 2015
Hot on the heels of our recent announcement about making it to the finals of this year’s Drum DRE
Tracking And Engaging With Customers – From Transactions To Relationships
A truly effective digital marketing strategy can only exist if we develop relationships with cust
Top Ranking Content!
At Xcite we were very interested in the findings of a new report by Searchmetrics about the key s
Cross Channel Marketing – Interview With Rob Walker
At Xcite we are passionate about cross-channel marketing! Cross channel marketing has been liken
Five Tips For Building A Business Case For Attribution
What is Attribution? Put simply, it’s giving credit where credit is due! In any customer journey