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SEO Companies – The Good, The Bad and The Ugly

You may be surprised to find out that if you hear a SEO company talk about increasing traffic instead of focussing on increasing revenue, you may be dealing with a second-rate company. You must beware of some SEO companies who cut corners and who may treat your business with little or no diligence.

Five Top Tips for PPC Success

Google gets vast amounts of traffic and therefore presents an amazing opportunity to win clicks to your ads. Even though you have to pay a fee per click, if you can get PPC working successfully for your business, the results should far outweigh the fees you have to pay. For example, if you have to pay Google £2 for a click, but that click results in a £200 sale, then it is well worth it. But you do need to be rather savvy to ensure that PPC works effectively for you.

Google AdWords launches new features for a mobile-first world

Never one to stay off the bandwagon that is mobile technology, Google has recently introduced new tools and features to AdWords to specifically address mobile demand. The changes and additions were announced at Google’s San Francisco Performance Summit in May ( Google’s annual event for key AdWords and Google Analytics customers).

Blending is the new Balance

Instead of having Work and Life on two side of the scale always competing for attention, what if we treated them as a whole? What if employers recognised that every employee comes with needs?

Lead On!

As digital marketing becomes ever more complex and technologically dependent, and we analyse ever