digital business strategy

Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

Is your social media marketing strategy up to date?

Working in a digital marketing agency is very much like spinning plates. Different clients, conflicting priorities, changing trends and landscapes . . . . it feels as though there is never enough time to do anything properly. So it is no surprise that our social media marketing strategy can get a little stale without us really noticing. And it’s time to change all that.

Five ways digital marketing is changing in 2021

The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?

A is for Algorithm

Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Software, tools and data for digital marketing

How to kick start your digital marketing skills

Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.