Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.
The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?
Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?
2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change.
Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.
It should come as no surprise that storytelling is becoming an increasingly significant factor in branding. The aim of using a story is to make the consumer feel something. By understanding why they should care about something, they will hopefully be sufficiently inspired to take action.
When thinking about your content strategy for 2020, you want it to be better than ever. So with the festive season in mind, let’s take a look at three wise things you should keep doing and three wise new elements you could helpfully add to your content strategy for 2020.