“Behind every digital marketing campaign there is SEO. Digital marketing without SEO is like a curry without spices; it’s just not right.” - Robert Walker, Managing Director of Xcite Digital
Social media has been a focal point for businesses since the establishment of social networks as major marketing platforms. Facebook is offering businesses the chance to advertise; Twitter allows businesses to tweet to their fans; LinkedIn gives companies a feature that promotes their products and services.
You have probably heard the term brand advocacy being thrown around, but what does it mean? A brand advocate is basically a customer that is so satisfied by a company’s product/service that they spread the message to their friends, relatives and others who are part of their social network.