email marketing

How to overcome that digital marketing challenge

2023 is racing past, and before we know it it will be silly season again! But how is the year going for you? Whether you are a digital marketer in a large or small organisation, a digital marketing agency, or perhaps freelance, these are challenging times. If you feel that something is changing and things are becoming tougher in the digital marketing landscape, you are not alone. In this article we take a look at three of the major challenges facing digital marketers right now and give you the key to overcoming them.

How to create a winning subject line

An estimated 47% of email recipients open an email based on the subject line alone. And 69% of email recipients are likely to classify an email as spam from the content subject line. So when creating a subject line you have one chance to get it right. It is your only opportunity to grab attention in a crowded inbox. No pressure! To help you do this, let’s take a look at five principles that can help you create a winning subject line.

Top tips for effective email marketing

Email is one of the longest running methods of digital communication. However, even in the increasingly Meta world, it still retains a key role in marketing. In fact, email marketing consistently performs as a more effective marketing channel than SEO, social media and affiliate marketing. In this article we will tell you everything you need to know about email marketing.