Search Engine Optimisation

Talking About My Generation

Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?

How helpful is Google’s Helpful Content Update?

In August 2022, Google released an update called Helpful Content Update, or HCU. But, fast forwarding a year, what impact has it actually had? And how can you or your SEO agency make the most of Google’s Helpful Content Update?

Ten things you need to know about ChatGPT

ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy? Here are ten things you need to know about ChatGPT.

What’s new in SEO for 2023?

There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.

Inbound or outbound marketing - which to choose

Inbound and outbound marketing – which is best?

If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?

SEO – What’s new in 2022?

As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Is it really still worth creating content?

Now is a time of unprecedented world change. Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal. So in this strange new landscape, is it really still worth creating content?

The best software for SEO

As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.