A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack. In this article we take a quick look at the Google local pack. We’ll explain: What is the Google local pack? What advantages can the Google local pack bring to your business? How do you get to feature in the Google local pack?
Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.
You know that moment on Dragons Den where the entrepreneur is asked for their numbers? And they don’t know them. Digital marketing can be just like that. Take ROI for example. Do you know yours? In this article we look at what level of ROI you can reasonably expect to achieve from your website, and how to use SEO effectively to increase your current level of ROI.
Unlike many other Google updates, the ones announced at the end of June for its Ads platform have mostly been well-received across the digital marketing community. In fact they served to reinforce Google’s desire to build up a closer working relationship with SEO agencies and other users of its Google Ads platform. In this article we explain the four recent updates, and also take a look at the main impact of them to advertisers.
A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.
In August 2022, Google released an update called Helpful Content Update, or HCU. But, fast forwarding a year, what impact has it actually had? And how can you or your SEO agency make the most of Google’s Helpful Content Update?
There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.
Do you find that - no matter how many years it is since you left school - there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.
How good is your Customer Relationship Management. Does your business really need CRM software? Are there alternatives to a CRM? And if you do want a CRM, how can you find the right one for your business?
What is technical SEO? In this article we explain what it is and why it is important. We then briefly look at six factors that are really essential in getting your technical SEO spot on.