SEO

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Do you Google My Business?

Are you using Google My Business?  If not, why not? Google My Business - GMB - is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.

Is it really still worth creating content?

Now is a time of unprecedented world change. Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal. So in this strange new landscape, is it really still worth creating content?

Optimising Images for SEO

An increasing number of all web searches - including mobile - are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.

The best software for PPC

PPC - Pay Per Click - enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.

The best software for SEO

As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.

Act now to improve your Conversion Rate Optimisation

How can you win more customers from visitors to your website? To do this you need to focus on your CRO. Analyse the current performance of your site - and visitor behaviour on your site - and make changes that will lead to visitors doing more of what you want them to do. This article shows you how.

Ten Ways to Cause a Traffic Jam!

Wouldn’t it be wonderful if one day you have the problem of how to handle too much traffic coming to your website instead of struggling to think up new ways to get it there in the first place! Well maybe this article will hasten that great and glorious day! Here are 10 things to try which should increase traffic to your website:

SEO Companies – The Good, The Bad and The Ugly

You may be surprised to find out that if you hear a SEO company talk about increasing traffic instead of focussing on increasing revenue, you may be dealing with a second-rate company. You must beware of some SEO companies who cut corners and who may treat your business with little or no diligence.