The Drum Network have recently announced the finalists for this year’s Drum Network Awards and we are delighted to see our name amongst the list of shortlisted candidates.
To qualify to be shortlisted for this award, entries were judged against three key criteria; innovative thinking, excellent service and of course fantastic results.
About the awards
The Drum Network is an organisation that helps make marketing service agencies more successful by giving them the skills and tools to build a higher profile and the knowledge to increase their profits.
Now in their eighth year, The Drum Network Awards want to recognise all the top dogs out there, the wise owls and the clever cats. They’ll be rewarding those whose instincts shine brightest in London this November.
Campaign overview
Our client, Loans 2 Go operate two subsidiary companies, Simple Fast Loans and Logbook Loans, and together, they are a nationwide consumer lending organisation with over 60 stores around the UK. They offer unsecured consumer finance, standard and premier personal loans, and are the market leader in the provision of logbook loans throughout England, Wales and Scotland.
Loans 2 Go chose Xcite Digital to come up with an effective campaign strategy to generate more loan enquiries online, help increase conversions by directing quality leads to the site, whilst utilising Loans 2 Go’s trusted expertise within the financial sector to double their lead volume and focus on reducing their Cost Per Acquisition (CPA).
One of the key priorities for the campaign was to improve every touch point for the customer: cross channel and cross device. The second aim was to maintain and grow the market share that Loans 2 Go hold in the personal loans and logbook loan sector.
We began by conducting a multi channel audit of Loans 2 Go, reviewing the success across each of their current marketing channels, such as paid search, organic SEO, content, social media and email campaigns.
The intelligence gathered from the audit helped us to develop an ambitious multi channel marketing strategy that defined exactly what Loans 2 Go wanted from each channel, who they wanted to target, how they wanted to personalise their messaging and what success would ultimately look like.
The brief:
To create an effective multichannel marketing campaign for a financial client within the loans sector
The mission:
Halve CPA, double lead volume, achieve ROI of 30%
“…MISSION ACCEPTED!”
Our results:
CPA £35 → £14 | Leads 890 → 1950 | ROI 55%
The awards presentation will be taking place in London on Thursday, 24th November.
Wish us luck!
Author: Emily Williams
