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Social Media Marketing

October 24, 2014 | Author:

This week we continue our series of blogs on different aspects of digital marketing strategy, by taking a look at [...]

Starbucks – Tweet a Coffee Campaign

October 22, 2014 | Author:

This campaign by Starbucks enabled people to buy gift cards for their friends simply by tweeting @tweetacoffee and the friend’s [...]

Making the Most of your Website!

October 16, 2014 | Author:

We have started a series of blogs on different aspects of digital marketing strategy.  Over the next few weeks we [...]

Heinz Beanz

October 15, 2014 | Author:

In this new series we will take a weekly look at an effective example of social media being used as [...]

IKEA – Facebook Showroom Campaign

October 8, 2014 | Author:

IKEA ran a successful Facebook campaign to promote the launch of its new store in Malmo, Sweden. It set up [...]