CROSS CHANNEL MARKETING
We provide Cross-channel marketing and conversion rate optimisation, reaching and converting customers by taking a single view approach to acquisition, allowing us to continually improve user experience and engagement.
Our approach, technology and expertise has been refined over many years and is being used by our clients to generate Millions in revenue.
So how can we help you? We will improve how you find customers and making sure those customers get everything they need in order to buy from you. We achieve this by modelling exactly who your customers are and making you sing out to them in the way they want.
Our experienced PPC and SEO teams find customers for you, working with the Content and Social team to engage your audience, then bringing in the Design and Build / UX team to visualise how customers navigate through your website, making necessary improvements to drive conversion.
By visualising your sales funnel from top to bottom using analytical tracking data we see how you’re currently performing and where improvements need to be made.
By learning and applying what works we continually optimise your sales funnel, precisely reaching the right audience who end up spending the highest amounts.
When we see positive spikes in traffic and conversion, with customers flowing down your sales funnel, we learn why this is and apply the improvements to every other channel.
These include PPC, Display, Retargeting, SEO, Email campaigns, Website design and build, Mobile marketing, User Experience, and activating online communities using Social marketing.
By analysing data across every channel in a single unified view we make more informed decisions, and improve your entire user journey.
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You may have noticed that it’s been rather quiet here on the Xcite Digital blog of late. Don’t worry, our blogger hasn’t been kidnapped, it’s just been rather manic at XD HQ with a lot going on!
If you would like more information please get in touch through our contact form or call us on 0207 183 40 49.