Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

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Google, Apple – Visionary, Inspiring, Exciting Brands?

This is all within the well kept boundaries of their manicured lawn, though. If you mention something over the fence they wont care, they wont even pretend to apologise, and further to that they will make you feel awkward for asking the question.

Hubs, Spokes and Wheels

Social media has been a focal point for businesses since the establishment of social networks as major marketing platforms. Facebook is offering businesses the chance to advertise; Twitter allows businesses to tweet to their fans; LinkedIn gives companies a feature that promotes their products and services.

Communication is key!

Traditional and digital media campaigns may need to include social media at its core?! So if you’re creating a social media campaign that is not connected to the rest of your communications like your digital marketing strategy then perhaps its time to rethink it.

Creative digital marketing with Brand Advocates

You have probably heard the term brand advocacy being thrown around, but what does it mean? A brand advocate is basically a customer that is so satisfied by a company’s product/service that they spread the message to their friends, relatives and others who are part of their social network.

4G data, is it really worth it?

We’ve all been hearing about the new phenomenon that is 4G, but what is so special about it? Simple; it offers the quickest broadband speeds on the market. To put that into context, the mobile network EE are advertising speeds of up to 5 times faster than 3G.

2012 Round Up

2012 has been a busy year, I would probably say one of the busiest I’ve ever had. Its been incredibly rewarding though having made some tough decisions which, as I since found out, lead to the best outcomes.

Emailing marketing campaign

When it comes to email marketing campaigns there’s a lot of obscurity about when is the best time to send them out in order to obtain a high ‘click and open’ conversation rate…. Until now!

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here